how to make a store better? another store.

Target announced recently that they are going to be bringing in a bunch of little shops inside the Target store.  If they (or should I say we) can't win you over with Target, we'll win you over with "polkadogbakery" or "privet house".  Their tagline is, "The shops we stumbled upon and couldn't help but fall in love with".

Here's a little video about it.


Target's not the only brand to jump on the store inside a store, in jcp's big strategy announcement they included a little snippet about a "main street of shops" to showcase their best stuff.

If you like this, wait until they put even smaller stores inside these stores - your money will practically spend itself.  Kristy (my wifey) said it's the inception of shopping.