i hate kohl's. now let's go buy stuff there.

I want to buy Rock and Republic right now.  at Kohl's.  I don't even like Kohl's.  Or Rock and Republic.  That is the power of this unbelievable commercial.  I don't know if it is the music or the moderately attractive couple or the fun night scene.  In fact, contact me if you can psycho-analyze me - I'm curious what terrible thing happened in my childhood to make me irrationally like this commercial.

Kohl's may be reacting to JC Penney, who is just killing the whole reinvention story.  More on that sweet little turnaround later.