you smell bad. now read my blog.

I guess I'm on a viral-videos-from-brands kick (can that even be a thing?) what with my post about TNTs drama stunt and Nintendo's mockery.

Here is a stunt from Tic Tac to make people feel bad.  They are basically saying, "You smell bad.  Now buy Tic Tacs". I don't know if that is the best strategy... but I guess that's just the point, I don't know.  I think I'll try it out by making it my blog title.

nintendo makes fun of "going viral"

When I was watching this parody video from Nintendo, I almost felt like Joel McHale was trying to hard too try too hard to sell.  Does that make any sense at all?  Am I trying too hard?

Anywhooo (my Minnesotan accent), I thought it should be funny if nothing else.

so much real, fake drama

So TNT decided to bring drama to real life.  The ridiculous things brands will do to "go viral".  I guess it worked, it is on my blog, after all.

I wonder if after it was all over they felt super disappointed that only 20 people stopped to watch?

whales are depressed and jim gaffigan is brilliant

Yeah, that's right, you didn't misread the title, whales are depressed.  Listen to this hilarity from Jim Gaffigan to see what I mean... er... what he means.



I do love the marketing for the video.  Super simple, and undeniably clear: $5 for 75 min of funny stuff.  There's a sample, an invitation, and a clear direction.  I bet their sales are stronger than the typical stand-up video.  No seriously, I would like to bet you - $10.  I keed, I'm not a betting man.

nike hates boys. take this nike.

So it recently dawned on me that Nike hates boys.  Why, Nike?  Do boys have to be weak and whiny for girls to be great?

Whhhaaaaaa!!!  Why are boys always picked on?!?  :(  Haarrruuummph.



I don't know why we can't harken back to the good ol' days when advertisements were sexist in my favor.  Take this Nike.

an easter cocktail. of movies.

Today as part of our Easter celebration we drank in a dangerously moving and motivating cocktail of wonderful videos helping us remember the life, death, and resurrection of Christ.  I thought I'd share.

A series of bible videos detailing the life of Christ.  This is a compilation.


A special testimony of His importance:


Another testimony of Him:


Maybe a more practical lesson in application from Christ's teachings

mormon marketing

The Church of Jesus Christ of Latter-day Saints (AKA the Mormons, AKA my church) has put together a very clever (biased opinion? yes.) marketing campaign for Easter.

The internet campaign revolves around the Mormon.org Facebook account and a website created just for Easter, http://www.mormon.org/easter .

So what's so clever?  The campaign is undeniably simple with a laser focus on the central message of the campaign, that Christ lives.  From my marketing education, the best campaigns know exactly who they are talking to and what they want to say, and that is what I see here.

Below are a couple of samples from the campaign.

This is the video on the "front page" of the website:


One of the "Easter cards" from the Facebook campaign:

The campaign is personally meaningful to me as well.  I believe that Jesus lived in Jerusalem long ago, that he performed miracles and taught.  I believe that he came to make our success on Earth possible by suffering to for our sins and our grief.  I believe he rose from the dead, triumphant over death and sin.  It is in Him I trust and structure my life the best I can to follow his teachings.  I have felt his love, forgiveness, and peace.  Happy Easter!